IAdea and Scala to Showcase Digital Signboard at ISE

IAdea and Scala will jointly showcase the new 10" Digital Signboard Media Appliance XDS-101 at the upcoming Integrated Systems Europe Show, Booth #12D89, February 2-4, 2010, Amsterdam.

Digital Signboard blends the nimble digital photo frame architecture into the world of digital signage. Features are designed to provide industrial-grade performance on the simple hardware.

The device incorporating a wide-screen display draws less than 10 watts of power. Its 320-nit LCD screen and built-in 1.5W x 2 speakers become a focal point on the retail shelf space. Hardware video decoder renders perfect video in MPEG-4 Advanced Simple Profile as well as JPEG images. Built-in 2GB internal storage holds hours of contents to play even when network connection is down.

Superior to conventional digital photo frames, the Digital Signboard features a hardware watchdog which allows the frame to automatically recover from unforeseen problems, drastically reducing possible service costs for the device. Auto-play feature makes operating the device as simple as plug-and-play. As soon as power is applied, the device starts playing without requiring intervention by the store staff.

On top of the excellent hardware, the device is supported by the powerful Scala Content Manager and Ad Manager platforms. Users can visually schedule playlists of video and image contents, apply validity period to automatically phase-in and phase-out content items without manually editing the playlist. Smart playlist enables the player to dynamically adjust playback sequence based on in-store conditions such as inventory level and sales volume. The device can even be scheduled to randomly pick media files to provide fresh information each time the shopper comes around.

The Digital Signboard features the W3C open standad SMIL digital signage API. It makes the device flexible to be customized for individual deployment scenarios. Advanced integrators may consult A-SMIL.org to understand features made available through the XML-based interface.

IAdea cordially invites you to stop by Booth #12D89 and look forward to meeting you at the ISE in February.