The segmentation of the digital signage sector is great if you are in a position to embrace and not fear it. An example of this has been our move to support non-pc devices, such as the SMIL open standard player technology developed by IAdea and OEM’d by several major manufacturers. Initially, we developed support for SMIL devices to provide a network managed option for lock and load compact flash devices that make up 80% of all digital signage displays in Retail. However, after seeing the road map for SMIL and other non-PC technology, 2010 will see devices the size of a pack of playing cards offering the same functionality as full blown HD PC’s at a fraction of the price.
[...] Our decision to concentrate on what we are good at and work in collaboration with others offering their own part of the digital signage eco-system was a great move. We can look forward to the emergence of new industry standards and technology and embrace them to ensure our partners and customers can choose the best technology for their needs without restrictions.
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