SaaS (for “software as a service”) is a popular service model in digital signage. For around $10 to $20 a month, subscribers gain access to a number of easy-to-use yet powerful digital signage management software to get started in building a digital signage network. Nice and easy for a small business owner or marketing manager, as it comes out of the expense book without becoming a tough purchase decision. Then comes the cost of hardware, which typically runs up to $1,000 for a medium-sized screen and a PC-based player. For many users wanting to give it a try, the hardware investment often becomes show stopper. Fortunately, a number of hardware options are becoming available to make the SaaS ride much smoother.
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